The Happiest Brand on Earth

The Happiest Brand on Earth - The Happiest Brand on Earth...

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The Happiest Brand on Earth Robert McGill BA 181 Foundations of Marketing 12 March 2011
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The Happiest Brand on Earth 1. Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded  into. Market > Disney began pushing franchises to capture the rapidly growing markets consisting of ‘tween girls, boys 6-14, older kids, and even adults. > Families Spend More than $55 Billion on Consumer Products for Younger Tweens > Spending by Younger Tweens Will Grow More than 23% > Tweens Place High Priority on Shopping. Need to Socialize Drives Product Choices of Tween Girls. Media Have Less Influence on Buying Decisions of Tweens. Tween Boys Take Charge of Their Own Buying Decisions Competition > Disney has effectively cornered the tween girl market and is rapidly securing a foothold in the tween boy market. Competition is minimal. Barriers to entry > Disney feels no real regulatory barriers to entry into the desired market range. Disney’s only
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This note was uploaded on 11/18/2011 for the course BUSINESS BA181 taught by Professor Variable during the Spring '11 term at Grantham.

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The Happiest Brand on Earth - The Happiest Brand on Earth...

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