Change & innovation

Change & innovation - Change & Innovation ROBERT...

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ROBERT MCGILL BA 420 Organizational Behavior 18 April 2011 Change & Innovation
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No organization in the past 100 years has faced as great a change as has the print industry.  In the last 5  years, the print industry has been revolutionized by the advent of the electronic reader.  More and more  consumers are opting to go with an electronic reader rather than purchase a paper, bound book that is more  cumbersome.  There is also a large number of consumers who are electing the e-reader format for  environmental reasons., one of the nation’s largest book sellers, has determined to be a leading agent in this change of  paradigm in the industry. has spent millions of dollars developing the leading e-reader in the  business. has reportedly sold up to 2.5 Million Kindles (, 2010) which  account for over 55% of the market share of e-readers.  The company has reportedly sold over $750 million in 
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This note was uploaded on 11/18/2011 for the course BUSINESS BA420 taught by Professor Variable during the Spring '11 term at Grantham.

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Change & innovation - Change & Innovation ROBERT...

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