Whole Foods - Whole Foods Robert McGill BA 420...

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Whole Foods Robert McGill BA 420 Organizational Behavior 17 April 2011 Whole Foods
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1. Using the ABC model of an attitude, analyze what John Mackey’s online comments about Wild Oats reveal about his attitudes. The Affect of Mackey’s attitude can be seen in his statement to Perry Odak, of Wild Oats stating “I’m going to destroy you,” This verbal statement about his feelings is also a physiological indicator that would have been seen by a rise in his blood pressure during the argument. The Behavioral Intentions of Mackey’s attitude can be seen by his online posts made in the Yahoo! Financial forums. These statements were made with the intention of damaging the business of his rival company, Wild Oats. The Cognition of Mackey’s attitude can be seen by his underlying beliefs that his company, Whole Foods, is superior to Wild Oats and that any action he took to subvert his rival was justified by the survival and prosperity of Whole Foods. 2. Using the concepts of instrumental values and terminal values, explain John Mackey’s blogging behavior relative to the Wild Oats acquisition. Using the same concepts explain the reaction of the SEC, FTC, and interested observers to Mackey’s blogging behavior.
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