MIS EXAM 1 STUDY GUIDE - MIS 301 (03920): Exam #1 Study...

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MIS 301 (03920): Exam #1 Study Guide Materials Covered This study guide is designed to outline key terms and learning objectives from class #01 to class #12 , which is also the scope of our Exam #1. Generally speaking, the exam will cover materials from textbook, class PowerPoint slides, and assigned articles, but this study guide will help narrow down the scope. It covers the vast majority, if not all, of the knowledge points tested in the exam. In addition to this study guide, you may also want to go over the “key takeaways” from the textbook chapters and our existing reading quizzes. Please note that PowerPoint slides and the textbook are complementary to each other rather than substituting each other. Some terms / questions are only introduced in one source but not the other. We will NOT cover anything about Excel in the exam. In addition, we will NOT directly cover company-specific information such as those about Zara, FreshDirect, or any other companies we have discussed in the classroom, but, the exam WILL ask you to apply concepts/frameworks to example companies’ situation and draw conclusions. For example, the exam will not ask you what is the name of Zara’s parent company, but it could possibly describe a business activity of Zara and then ask you to classify it into Porter’s value chain model. In that case, I will give enough information about this business activity in the question instead of assuming that you remember the details about Zara. Similarly, I will NOT assume that you are familiar with different brands of software and hardware products even if we used them as examples in the classroom. If I use a specific brand in the test, I will give enough background information (for example, see the third example test question in the end of this document). Detailed Study Guide Class #01: Introduction to MIS301 Questions and Exercises: What is the major difference between an IT course and an IT management course such as MIS301? Class #02: Strategy and Competitive Advantage Terms: Strategy-refers to a plan of action designed to achieve a particular goal. Porter’s Competitive Strategy Operational Effectiveness- Performing the same tasks better than rivals can perform them Strategic Positioning- Performing different tasks than rivals or the same tasks in different ways Straddling- Attempts to occupy more than one position, while failing to match the benefits of a more efficient, singularly focused rival Fast Follower Problem – When savvy rivals watch a pioneer’s efforts learn from their successes and missteps, then enter the market quickly with a comparable or superior product at a lower cost before the first mover can dominate. Porter’s Value Chain Model – The set of activities through which a product of service is created and delivered to customers. Sustainable Competitive Advantage-
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MIS EXAM 1 STUDY GUIDE - MIS 301 (03920): Exam #1 Study...

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