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Unformatted text preview: business decisions or simply unethical I believe that a company is not only accountable but ultimately responsible for everyone that it employs not only nationally but also overseas. 2. In reviewing Nikes response to the criticism that it began receiving after its allegations of sweetshops and promotions of bad sportsmanship I believe that it ultimately went about handling every situation in a negative manner. For example, when Nike was describing that national sales began falling in the late 1990s they blamed consumers instead of looking at why people were buying other brands instead of their own. If a company is displaying a negative corporate image, sales will eventually begin to show this and customers will being turning to the competition....
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- Spring '11