Review Question for ch13

Review Question for ch13 - Question from ch13 Q.26) A(n)...

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Unformatted text preview: Question from ch13 Q.26) A(n) _____ question is one designed to conceal the question's and the study's true purpose. A . undisguised B . disguised C . unstructured D. structured E. projective Q.27) In which of the following situations should a study's objective be disguised? A . When the study's objective is unlikely to affect the participants' responses B . When requesting willingly shared, conscious-level information C . When requesting reluctantly shared, conscious-level information D . When requesting knowable, conscious-level information E. When requesting willingly shared, knowable information Q.28) A _____ describes how the analysis will be structured once the data have been collected. A . Dummy table B . Analysis table C . Analysis flowchart D . Dummy variable E. Branching design Q.29) Which of the following goals should a good survey instrument accomplish? A . Encourage each participant to provide accurate responses B . Encourage participants to be succinct in their responses C . Encourage participants to answer only those questions they are comfortable answering D . Encourage participants to end the survey when they feel they have contributed enough information E. Ask as much as possible from the respondents Q.30) Which of the following terms is used to refer to questionnaires used in personal interviews? A . Administrative questions B . Interview schedules C . moderator guides D . survey schedules E. interview guides Q.31) What type of questions identifies the participant, interviewer, interview location, and conditions? A . Classification questions B . Target questions C . Administrative questions D . Structured questions E. Supervisory questions Q.32) All of the following question types are asked of the survey participant except _____. A Classification questions . B . Target questions C . Supervisory questions D . Administrative questions E. Disguised questions Q.33) Which of the following types of data are collected using a classification question? A . gender B . purchase behavior C . attitude toward the brand D . personality E. behavioral intent Q.34) What type of question seeks to group participants' answers so that patterns can be revealed and studied?...
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This note was uploaded on 11/17/2011 for the course MGMT 3550 taught by Professor Dr.uguraytunozturk during the Fall '11 term at Hawaii Pacific.

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Review Question for ch13 - Question from ch13 Q.26) A(n)...

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