Ethics-PRPN (1) - Ethics: TheCriticalCriteriainPublic...

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Ethics:  The Critical Criteria in Public  Relations Principles of Public Relations  ©  2009 John A. Grasso  1
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Ethics and Morality Ethics is doing the right thing Following a specific set of rules Morality is doing the right thing when no  one is watching Following a set of principles or a code of  personal conduct Principles of Public Relations  ©  2009 John A. Grasso  2
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Where do Ethics come from? Family Community Culture Religion Education Experience Principles of Public Relations  ©  2009 John A. Grasso  3
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Ethics: A Definition “A set of criteria by which decisions are  made about what is right and wrong.”   Based on Human Morality Principles of Public Relations  ©  2009 John A. Grasso  4
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Principles of Public  Relations  © 2009  5 “Be sure our deeds match our  words.” Arthur Page
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Behavior Tell the truth Prove it with action Listen to the customer Manage for tomorrow Conduct public relations as if the whole  company depended on it
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This note was uploaded on 11/18/2011 for the course COMMUNICAT 192:365 taught by Professor Grasso during the Fall '11 term at Rutgers.

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Ethics-PRPN (1) - Ethics: TheCriticalCriteriainPublic...

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