History of PR - PRP-TNBW031

History of PR - PRP-TNBW031 - Public Relations Past &...

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Public Relations Principles of Public Relations © 2009 John A. Grasso 1
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What is Public Relations? Principles of Public Relations © 2009 John A. Grasso 2 PR is an and a Creative Innovative Involves verbal, written & graphic imagery (Art) (Science) Processes Structure Formats Involves research, analysis, Good PR  just  makes me  smile. You know,  I never  could  figure her  out.
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Public Relations comes in many flavors and disguises Principles of Public Relations © 2009 John A. Grasso 3
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Principles of Public Relations © 2009 John A. Grasso 4 Public Relations is a strategic function PR looks outward PR looks ahead PR looks in all directions PR listens, interprets, acts PR creates new realities, influences with facts PR is the organization’s voice PR thinks and acts strategically PR manages brands and issues PR operates across boundaries PR is measured by beliefs
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PR Definitions “The art and social science of analyzing
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This note was uploaded on 11/18/2011 for the course COMMUNICAT 192:365 taught by Professor Grasso during the Fall '11 term at Rutgers.

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History of PR - PRP-TNBW031 - Public Relations Past &...

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