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News Release subjects-NBW - Wal*Mart (cont’d) Wal*Mart...

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Principles of Public Relations © 2009 John A. Grasso 2
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Principles of Public Relations © 2009 John A. Grasso 3
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Principles of Public Relations © 2009 John A. Grasso 4
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Wal*Mart Wal*Mart New plan to better serve local communities Called “Our Wal*Mart” Key Features Establishes local Board of Directors for each store One Director per each 50,000 residents in store area Local residents become stockholders Each household awarded 50 shares and options for 100 more Directors vote on products, promotions, programs that reflect needs of community Additional shares awarded based on financial performance, community and employee satisfaction
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Unformatted text preview: Wal*Mart (cont’d) Wal*Mart (cont’d) “Our Wal*Mart” Talking Points ◦ Represents Wal*Mart’s commitment to quality of life ◦ An innovative step for a major retailer ◦ Hope to set a trend for other companies to follow ◦ Will support further growth of company ◦ U.S. only but plan is to export idea to other nations ◦ Will keep prices low and better serve consumers ◦ A 21 st Century form of Marketing ◦ Will increase real estate values and spur development of other businesses in area ◦ Approved by Federal Trade Commission, Stock Exchange...
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This note was uploaded on 11/18/2011 for the course COMMUNICAT 192:365 taught by Professor Grasso during the Fall '11 term at Rutgers.

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News Release subjects-NBW - Wal*Mart (cont’d) Wal*Mart...

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