PR Writing & Technique PRP BW

PR Writing & Technique PRP BW -...

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Principles of Public Relations 1 “Writing is the core skill of the PR  Practitioner” What is needed? Ability to think Focused Aware Relational Logical Confident
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Principles of Public Relations 2 “Writing is the core skill of the PR  Practitioner” What is needed? Above average language skills Able to express complex issues in clear  and concise language Ability to write on demand No “blank page” issues Self-discipline Knowledge Listen
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Principles of Public Relations 3 What is PR Writing? Precise use of language Expressing complex concepts in clear  and concise language Writing on demand Command of content
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Principles of Public Relations 4 Controlled vs Uncontrolled  Information Controlled information Often paid for Desired content Desired distribution Some examples Advertising Newsletters White Papers Op eds Letters to the Editor Low credibility e.g. advertising Effectiveness driven by money $
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5 Controlled vs Uncontrolled  Information Uncontrolled information Not paid for Content subject to editing Uncertainty of exposure Some examples News releases Broadcast statements, speeches Higher credibility e.g. news coverage
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This note was uploaded on 11/18/2011 for the course COMMUNICAT 192:365 taught by Professor Grasso during the Fall '11 term at Rutgers.

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PR Writing & Technique PRP BW -...

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