Vision & Mission Statements+Examples

Vision & Mission Statements+Examples -...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Vision: What you want to  BE . Mission: What you  DO .
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
A Vision Statement is… It is a brief description of an organization’s (or  individual’s) aspiration   It captures the essence  of what the  organization wants to be, can be, should be.   It is what the organization wants to be .
Background image of page 2
Vision Statement (cont’d) It is the first answer to the question “Why ?”  i.e. “Why do we do what we do?”   It is fixed in the future within a perceptible  amount of time, e.g. a decade not a  generation.   It inspires  its aspirants to look up, look ahead.   
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Vision Statement (cont’d) It is singular,  containing a single idea,  modified by logical, clarifying, supportive and  reasonable qualifiers, e.g. “To be the best at  what we do, in the United States, as regarded  by our peers.”   It is brief, memorable , easily learned and  repeated--a bumper sticker not a magnun  opus.
Background image of page 4
Vision Statement (cont’d) It is clear, free of jargon, understandable  by  people outside of the field.     It is possible --the elements needed to  achieve it are present or reasonably  obtainable. It is seductive --imagining its reality creates  desire to possess it.    
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Vision Statement (cont’d) It is worthwhile— achieving it provides  benefits that transcend the advantages its  attainers may realize.     It has a long life  expectancy--becoming more  desirable, more attainable as it matures.     It remains intact  but well-reasoned  enhancements can imbue it with new life.
Background image of page 6
A Mission Statement is… A high level description of the major activity  or  activities the organization undertakes to  achieve its vision.     It is the first answer to the question, “What?”  i.e. “What do we do?”   It is (like a Vision Statement) clear, possible,  jargon-free, worthwhile, desirable , i.e. it  presents opportunities for people to do things  they like and are good at.
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Mission Statement (cont’d) It is specific  but not detailed.   It is brief and memorable .   It provides a framework  within which people can  identify, e.g. “Oh, there’s where I fit in.”   It provides people with a clear opportunity to  assess their compatibility  with the organization,  e.g. “Hm, I don’t seem to fit here” or “My skills and  interests have limited potential to be relevant  here.”
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/18/2011 for the course COMMUNICAT 192:365 taught by Professor Grasso during the Fall '11 term at Rutgers.

Page1 / 16

Vision & Mission Statements+Examples -...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online