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Vision & Mission Statements+Examples

Vision & Mission Statements+Examples -...

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Vision & Mission Statements Vision: What you want to  BE . Mission: What you  DO .
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A Vision Statement is… It is a brief description of an organization’s (or  individual’s) aspiration   It captures the essence  of what the  organization wants to be, can be, should be.   It is what the organization wants to be .
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Vision Statement (cont’d) It is the first answer to the question “Why ?”  i.e. “Why do we do what we do?”   It is fixed in the future within a perceptible  amount of time, e.g. a decade not a  generation.   It inspires  its aspirants to look up, look ahead.   
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Vision Statement (cont’d) It is singular,  containing a single idea,  modified by logical, clarifying, supportive and  reasonable qualifiers, e.g. “To be the best at  what we do, in the United States, as regarded  by our peers.”   It is brief, memorable , easily learned and  repeated--a bumper sticker not a magnun  opus.
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Vision Statement (cont’d) It is clear, free of jargon, understandable  by  people outside of the field.     It is possible --the elements needed to  achieve it are present or reasonably  obtainable. It is seductive --imagining its reality creates  desire to possess it.    
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Vision Statement (cont’d) It is worthwhile— achieving it provides  benefits that transcend the advantages its  attainers may realize.     It has a long life  expectancy--becoming more  desirable, more attainable as it matures.     It remains intact  but well-reasoned  enhancements can imbue it with new life.
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A Mission Statement is… A high level description of the major activity  or  activities the organization undertakes to  achieve its vision.     It is the first answer to the question, “What?”  i.e. “What do we do?”   It is (like a Vision Statement) clear, possible,  jargon-free, worthwhile, desirable , i.e. it  presents opportunities for people to do things  they like and are good at.
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Mission Statement (cont’d) It is specific  but not detailed.   It is brief and memorable .   It provides a framework  within which people can  identify, e.g. “Oh, there’s where I fit in.”   It provides people with a clear opportunity to  assess their compatibility  with the organization,  e.g. “Hm, I don’t seem to fit here” or “My skills and  interests have limited potential to be relevant  here.”
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