INCC123-Dropbox3

INCC123-Dropbox3 - Heather Birk INCC123 Dropbox cs3 Pouring...

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Heather Birk INCC123 Dropbox cs3 Pouring Your Emotions Into Everything I selected to write about Howard Schultz’s Pour Your Heart Into It , for the sole reason that I am a very loyal Starbucks customer and was curious how Starbucks came into existence. I truly believed that not only in learning about how Starbucks came to be I would understand the odd loyalty I had to a corporation so large. Traditionally I select to conduct my business at local establishments. If it is my choice, I do not eat or shop at chains, yet Starbucks had my business and I was not exactly sure why. I felt that reading this book would help me understand purchasing habits and in a way, better know myself. In reading the book and keeping this paper in mind I decided to write about how personal connection fuels our decisions in purchasing and how Starbucks hooked into this to fuel their business. Shultz begins his book by speaking about his childhood and how being raised poor taught him to value hard work and how he watched his father and
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INCC123-Dropbox3 - Heather Birk INCC123 Dropbox cs3 Pouring...

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