CS1Starbucks - Case Study #1: STARBUCKS Seattle, Washington...

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Case Study #1: STARBUCKS Seattle, Washington QUESTION #1 So, what does Starbucks need to do to return to growth and profitability? Should it lower prices? Should it expand its menu? What should be its strategy? In order for Starbucks to return to growth and profitability they should focus on the cost structure and tackle the net margin issue which would increase its Return of Equity and make a better use of its existing assets to increase its Return of Assets. A strategy of this would be cost management. A day-to-day business analysis is needed to integrate the decision-making of what are controllable, preventing costs from getting into the structure of unnecessarily. Investing only where investment makes sense and addressing the total cost of the business. The focus of this would facilitate the profitability, will support formulation of pricing strategy, enables financial analysis and achieve long-term growth and sustainability objectives. I personally would advise against lowering of prices and expanding its menu. Lowering of prices is a risky attempt and everything should be considered how it would affect the bottom line. It is a short-term solution to higher number of sales but not long-term in terms of profitability
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This note was uploaded on 11/17/2011 for the course BUS 1000 taught by Professor Brian during the Fall '08 term at CUNY Hunter.

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CS1Starbucks - Case Study #1: STARBUCKS Seattle, Washington...

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