3.2 - Question 1 0 out of 2 points Companies that rely on...

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Question 1 0 out of 2 points Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that: Answer Selected Answer: Correct Answer: what the customer thinks he or she is buying is what is important Question 2 0 out of 2 points A _____ is defined as a statement of what is to be accomplished through marketing activities. Answer Selected Answer: Correct Answer: marketing objective Question 3 0 out of 2 points Girls between the ages of 8 and 15 years are one of the growing markets for high- end shoe manufacturers, and podiatrists say
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the trend is leading to many stylish young girls with grown-up foot problems. Shoe manufacturers who develop and market adult- styled shoes to this group are not operating at a(n) _____ responsibility level of the pyramid of corporate social responsibility. Answer Selected Answer: Correct Answer: ethical Question 4 0 out of 2 points E-cigarettes Smoking inflames nonsmokers and claims the lives of more than 400,000 smokers each year, so the electronic cigarette is a welcomed alternative. Electronic cigarettes, called e-cigarettes, are battery-powered devices that emit a vapor from nicotine, flavorings, and
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other chemicals. It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed. The product has been touted as a means to quit smoking as well. However, critics, especially the Food and Drug Administration (FDA), claim that “vaping” poses risks. In fact, the FDA claims its tests revealed a toxic chemical that is found in antifreeze as well as other carcinogens. The FDA blocked a shipment of the product from China and banned the sale of this product in the United States. In addition to the safety issue, the FDA is concerned that children might be attracted to this product because it comes in flavors other than traditional menthol, such as bubble gum, chocolate, and strawberry. The FDA wants this
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product to go through the same rigorous testing that drugs must go through before being marketed. However, the FDA’s authority over this product is questioned. While Congress has recently given the FDA authority over tobacco products, this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. Refer to E- cigarettes. In 1964, 42 percent of Americans smoked, but now that rate has dropped below 20 percent. Which environmental factor has had the greatest impact on this trend? Answer Selected Answer: Correct Answer: Social Question 5 0 out of 2 points All of the following are
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reasons for dumping EXCEPT: Answer Selected Answer: Correct Answer: attempting to avoid costly tariffs in the country to which the product is exported Question 6 0 out of 2 points Interface Interface, a manufacturer of floor covering products, has recently entered into an agreement with Cargill, Inc. and Dow
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This note was uploaded on 11/17/2011 for the course MKTG 1311 taught by Professor Hyde during the Spring '11 term at Richland Community College.

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3.2 - Question 1 0 out of 2 points Companies that rely on...

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