3.3 - Question 1 0 out of 2 points Which marketing...

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Question 1 0 out of 2 points Which marketing management philosophy focuses on the question, “What can we make or do best?” Answer Selected Answer: Correct Answer: Production Question 2 0 out of 2 points A business unit that usually generates more than it needs to maintain its market share is called a(n) _____ in the portfolio matrix. Answer Selected Answer: Correct Answer: cash cow Question 3 0 out of 2 points All of the following are factors influencing ethical decision making and judgments
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EXCEPT: Answer Selected Answer: Correct Answer: rate of prosecution Question 4 0 out of 2 points The _____ is a governmental body that has the power to prescribe mandatory safety standards for almost all products consumers use. Answer Selected Answer: Correct Answer: Consumer Product Safety Commission Question 5 0 out of 2 points A(n) _____ is a global intermediary who brings the buyer and seller together. Answer Selected Answer: Correct Answer: export broker Question 6 0 out of 2 points
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New Car Purchase Zena has been promoted to VP at the management consulting firm she works for. Her new status has led her to consider the need for a new car. Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate. Susanne, another VP, suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S. businesses. Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering. She also studied Consumer Reports magazine, Car and Driver ratings, and other consumer rating publications to see what the experts think. After evaluating all options, Zena has decided to purchase a new
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Chrysler. She believes that the car is a good fit with her new image and position in her company. Since her purchase, she has seen more advertisements touting the car’s features than she ever noticed before. She also has noticed many models of her car on the road. Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision. Refer to New Car Purchase. Susanne has influenced Zena’s choice of a new automobile. In this instance, Susanne is acting as a(n): Answer Selected Answer: Correct Answer: opinion leader Question 7 0 out of 2 points Your best friend has sought your advice on what
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she should buy for a job interview. If she gets the job, she will be the assistant to the producer of her favorite television program. She really wants this job and considers it a once in a lifetime opportunity. By asking your help with her wardrobe, your friend is most likely trying to: Answer Selected Answer: Correct Answer: reduce perceived risk of negative consequences Question 8 0 out of 2 points When two or more items are used in combination to produce a final product, they are said to have _____ demand. Answer
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3.3 - Question 1 0 out of 2 points Which marketing...

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