3.4 - Question 1 0 out of 2 points is a strategy that...

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Question 1 0 out of 2 points _____ is a strategy that focuses on keeping and improving relationships with current customers. Answer Selected Answer: Correct Answer: Relationship marketing Question 2 0 out of 2 points The set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition is known as a(n): Answer Selected Answer: Correct Answer: competitive advantage Question 3 0 out of 2 points Drug Marketing Pharmaceutical companies spent $4.4 billion on prescription drug advertising in
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2008, mostly on television and in magazines. While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information, these companies spent less than $130 million on Web marketing. One reason is that there are no guidelines, which makes these heavily regulated marketers uneasy. For example, television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad. The Food and Drug Administration (FDA) claims that existing regulations address many of the Internet advertising issues, but other aspects of Web marketing, such as social networking and search marketing, must be reviewed. That’s why the
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FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google, Yahoo, and WebMD Health. Refer to Drug Marketing. Which level of the pyramid of social responsibility is most relevant to this situation in which the drug companies want to ensure that they are “playing by the rules”? Answer Selected Answer: Correct Answer: legal responsibilities Question 4 0 out of 2 points Lee Siracca owns two horses, brews his own beer, participates in the civic arts commission, enjoys talk radio, hikes on wilderness trails, and competes in rodeos. All of these diverse needs and interests influence his
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choices of the goods and services he buys. Lee has a: Answer Selected Answer: Correct Answer: component lifestyle Question 5 0 out of 2 points _____ are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries. Answer Selected Answer: Correct Answer: Market groupings Question 6 0 out of 2 points _____ are learned tendencies to respond consistently toward a given object. Answer Selected Answer: Correct Answer: Attitudes
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Question 7 0 out of 2 points The electricity for lighting outdoor billboards is powered by transformers. The operator of a company that installs and manages billboards has purchased many such transformers. Today, he plans to buy a replacement for one that was destroyed by a recent hurricane. Before making
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This note was uploaded on 11/17/2011 for the course MKTG 1311 taught by Professor Hyde during the Spring '11 term at Richland Community College.

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3.4 - Question 1 0 out of 2 points is a strategy that...

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