3.5 - Question 1 0 out of 2 points _ gives customers the...

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Question 1 0 out of 2 points _____ gives customers the feeling their concerns are being addressed and at the same time gives employees the feeling their expertise matters to management. Answer Selected Answer: Correct Answer: Empowerment Question 2 0 out of 2 points Which of the following statements about marketing audits is true? Answer Selected Answer: [None Given] Correct Answer: The main purpose of the marketing audit is to develop a full profile of a company’s marketing effort. Question 3 0 out of 2 points Girls between the ages of 8 and 15 years are one of the growing markets for high-
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end shoe manufacturers, and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems. Shoe manufacturers who develop and market adult- styled shoes to this group are not operating at a(n) _____ responsibility level of the pyramid of corporate social responsibility. Answer Selected Answer: Correct Answer: ethical Question 4 0 out of 2 points Which type of research is also called pure research and attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem? Answer Selected Answer: Correct Answer:
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Basic Question 5 0 out of 2 points Apple, Inc. used its Mac and PC guy ad in countries around the world. The company simply modified the characters a bit to fit the culture. Apple is attempting to market the Mac using: Answer Selected Answer: Correct Answer: global marketing standardization Question 6 0 out of 2 points Rod saw a television commercial for a Honda S2000 and wants to test-drive one. The commercial is an example of a(n) _____ stimulus. Answer Selected Answer: Correct Answer: external Question 7
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0 out of 2 points Alanna is looking into purchasing a scooter as gas prices continue to rise. She needs a reasonably priced, comfortable, and safe scooter with room to store her books. She is not familiar with scooters, and this is a major purchase for her. The purchase will probably involve: Answer Selected Answer: Correct Answer: extensive decision making Question 8 0 out of 2 points Business marketing does NOT include goods and services that: Answer Selected Answer: Correct Answer: are used for personal consumption Question 9 0 out of 2 points At an accounting firm, the secretary orders printer
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cartridges, cases of paper, paper clips, and other small items. These items would be classified as: Answer Selected Answer: Correct Answer: supplies Question 10 0 out of 2 points All of the following are advantages of using a concentrated targeting strategy EXCEPT: Answer Selected Answer: Correct Answer: cannibalization Question 11 0 out of 2 points What does the 80/20 principle propose? Answer
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3.5 - Question 1 0 out of 2 points _ gives customers the...

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