3.6 - Question 1 0 out of 2 points A company that wants to...

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Question 1 0 out of 2 points A company that wants to implement a market orientation would need to: Answer Selected Answer: Correct Answer: do all of the activities listed Question 2 0 out of 2 points Heinz is introducing 400 new products in the next two years. To know which markets to reach, Heinz should first perform a: Answer Selected Answer: Correct Answer: market opportunity analysis Question 3 0 out of 2 points The fact that many people believe that businesses should focus on making a profit and leave social and environmental issues to nonprofit organizations is:
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Answer Selected Answer: Correct Answer: one of the arguments against social responsibility Question 4 0 out of 2 points Consumers’ concern for health issues affects the way food is marketed. For example, marketers must now list the number of grams of transfat on a product’s nutrition label because it has recently come to light that this type of fat is harmful. Consumers’ concern for health issues is a(n) _____ factor. Answer Selected Answer: Correct Answer: social Question 5 0 out of 2 points International trade does not always involve cash. Sometimes companies accept all or part of the
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payment for goods or services in the form of other goods or services. This is known as: Answer Selected Answer: Correct Answer: countertrade Question 6 0 out of 2 points Warren loves to go to the beach on his vacation but hates to have to worry about the possibility of hurricanes. As Warren looked for where he should go on vacation this summer, he consulted a publication called Smart Money and learned the islands of Aruba, Bonaire, and Curacao are not in the hurricane belt. Now he will only consider these island resorts as possible vacation destinations. This group of resort islands is called Warren’s: Answer Selected Answer: Correct Answer:
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evoked set Question 7 0 out of 2 points As a marketing tool in the United States, social class: Answer Selected Answer: Correct Answer: is useful for lifestyle distinctions between groups Question 8 0 out of 2 points _____ occurs when a deli decides to buy its office supplies from a company that regularly buys sandwiches for its employees. Answer Selected Answer: Correct Answer: Reciprocity Question 9 0 out of 2 points Lucent Technologies Because AT&T Corporation wanted to become a big player in the booming market
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for outsourcing computer services, it set up Lucent Technologies to manage corporate clients’ worldwide computer networks. Lucent assists corporations in global network and computer management by drawing on AT&T’s worldwide digital network and its computer hardware and software businesses. It also relies on the expertise of technicians at Bell Laboratories. Refer to Lucent
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This note was uploaded on 11/17/2011 for the course MKTG 1311 taught by Professor Hyde during the Spring '11 term at Richland Community College.

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3.6 - Question 1 0 out of 2 points A company that wants to...

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