3.9 - Question 1 0 out of 2 points Which marketing...

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Question 1 0 out of 2 points Which marketing management philosophy focuses on the question, “What can we make or do best?” Answer Selected Answer: Correct Answer: Production Question 2 0 out of 2 points A(n) _____ describes and estimates the size and sales potential of market segments of interest to the firm and assesses key competitors in these market segments. Answer Selected Answer: Correct Answer: market opportunity analysis Question 3 0 out of 2 points Pacific Gas and Electric (PG&E) Company has donated almost
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$300,000 to 58 local governments and community- based organizations for local economic development projects. Recipients of these grants include the San Benito County Economic Development Corporation’s Business Outreach Program, the San Jose Conservation Corps’ Hennessy Place Affordable Single-Family Housing Project, and Mariposa County’s Business Development Training Program. This sort of donation indicates PG&E was operating at a(n) _____ responsibility level of the pyramid of corporate social responsibility. Answer Selected Answer: Correct Answer: philanthropic Question 4 0 out of 2 points
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Which of the following is the most difficult for marketing managers to forecast, influence, or integrate into marketing plans? Answer Selected Answer: Correct Answer: Social change Question 5 0 out of 2 points Which list correctly ranks the methods of entering the global marketplace in increasing order of risk? Answer Selected Answer: [None Given] Correct Answer: Exporting, licensing and franchising, contract manufacturing, joint venture, and direct investment Question 6 0 out of 2 points Jan’s twin sister Joan is a fantastic cook who makes wonderful homemade meals for her family. Jan cannot cook and wishes she could
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do the same. An ad for Stove Top stuffing promises “one box, three meal ideas, 30 minutes.” Jan makes a point of adding this item to her grocery list. According to Maslow’s hierarchy of needs, this ad appeals to Jan’s _____ needs. Answer Selected Answer: Correct Answer: esteem Question 7 0 out of 2 points College Decision Juan is a senior in high school and is deciding which university to go to after he graduates. He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score. He and his parents have visited several schools and have talked to advisors regarding
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his chosen major of marketing. Juan is thinking about going to the local community college where all of his friends are planning to go, but his parents want him to go to a more prestigious school because they think he will get a better education there. Refer to College
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3.9 - Question 1 0 out of 2 points Which marketing...

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