3.10 - Question 1 0 out of 2 points All of the following...

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Unformatted text preview: Question 1 0 out of 2 points All of the following are marketing management philosophies EXCEPT: Answer Selected Answer: Correct Answer: profitability orientation Question 2 0 out of 2 points John R. Harland Company is best known for printing checks. Its Financial Solutions division develops software for mortgage companies and is currently producing much less than the desired level of profitability in a high-growth industry. According to the portfolio matrix, Harland would label its Financial Solutions division as a(n): Answer Selected Answer: Correct Answer: problem child Question 3 0 out of 2 points Ethical development can be thought as having three levels. The most basic, childlike level is the _____ stage. Answer Selected Answer: Correct Answer: preconventional morality Question 4 0 out of 2 points A marketing researcher is conducting a focus group interview with working mothers to learn how Kraft can better meet their needs for convenience foods. What type of research does this represent? Answer Selected Answer: Correct Answer: Applied Question 5 0 out of 2 points Wataniya Mobile Wataniya Mobile is offering cellular service in the Palestinian territories. It is only the second cell phone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund. The new service is aimed at increasing cell phone penetration, which is only 35 percent, in this economically challenged area. It has not been easy for Wataniya, though. It took two years to gain the required license from Israel, which controls the Palestinian territories’ airwaves and bandwidth required for the service. Even though Wataniya is allowed bandwidth, it has only received 3.8 megahertz of bandwidth from Israel, which is not enough for it to offer 3G mobile services that enable Web browsing and e- mail. Refer to Wataniya Mobile. Israel and the Palestinian territories have vastly different religious beliefs and are frequently at war. The differences between these two are attributed to which environmental factor? Answer Selected Answer: Correct Answer: Culture Question 6 0 out of 2 points When consumers change or distort information that conflicts with their feelings or beliefs, it is called: Answer Selected Answer: Correct Answer: selective distortion Question 7 0 out of 2 points Which step in the consumer decision-making process is a result of an imbalance between actual and desired states? Answer Selected Answer: Correct Answer: Need recognition Question 8 0 out of 2 points Claxton Fruitcakes One common Christmas tradition in many households is the Claxton fruitcake....
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This note was uploaded on 11/17/2011 for the course MKTG 1311 taught by Professor Hyde during the Spring '11 term at Richland Community College.

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3.10 - Question 1 0 out of 2 points All of the following...

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