MARKETING VIEWGRAPHS

MARKETING VIEWGRAPHS - MARKETING PROCESS OF PLANNING AND...

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MARKETING PROCESS OF PLANNING AND EXECUTING THE CONCEPTION, PRICING, PROMOTING AND DISTRIBUTION OF IDEAS, PRODUCTS, SERVICES AND EVENTS TO CREATE AND MAINTAIN RELATIONSHIPS THAT SATISFY INDIVIDUAL AND ORGANIZATIONAL OBJECTIVES MARKETING MIX (4 Ps) 1. PRODUCT/SERVICE 2. PRICING 3. PROMOTIONS 4. PLACE/DISTRIBUTION
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WHERE DOES MARKETING FIT? It is one of the four business functions all companies must perform: FOUR BUSINESS FUNCTIONS ARE: 1. PRODUCTION/OPERATIONS 2. FINANCIAL 3. HUMAN RESOURCES 4. MARKETING
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A TRUE MARKETING COMPANY HAS A MARKETING ORIENTATION OR PHILOSOPHY TWO PRINCIPLES OF A MARKETING PHILOSOPHY ARE: 1. EVERYONE IS INVOLVED 2. EVERYTHING BEGINS AND ENDS WITH THE CUSTOMER
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HOW DID MARKETING EVOLVE? IT IS AN EVOLUTIONARY PROCESS THAT CONTINUES TODAY: THERE ARE FIVE ERAS OF EVOLUTION: 1. PRODUCTION ERA 2. SALES ERA 3. MARKETING ERA 4. RELATIONSHIP MARKETING ERA 5. SOCIETAL MARKETING
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PLANNING: THE 10 RULE THREE STAGES IN ALL COMPANY OPERATIONS: STAGE 1 PLANNING STAGE 2 IMPLEMENTATION STAGE 3 DELIVERY TO A “CUSTOMER’
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This note was uploaded on 11/17/2011 for the course BUS 348 taught by Professor Ettle during the Fall '08 term at SUNY Stony Brook.

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MARKETING VIEWGRAPHS - MARKETING PROCESS OF PLANNING AND...

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