Viewgraphs Elements of the Promotions Mix

Viewgraphs Elements of the Promotions Mix - ELEMENTS OF THE...

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ELEMENTS OF THE PROMOTIONS MIX ADVERTISING SALES PROMOTIONS PERSONAL SELLING PUBLICITY PUBLIC RELATIONS (SOMETIMES) ANY COMBINATION OF THESE ELEMENTS IS CALLED THE INTEGRATED MARKETING COMMUNICATIONS PROGRAM PROMOTIONS IS ALL ABOUT COMMUNICATIONS WITH CUSTOMERS
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TWO COMMUNICATIONS MODELS: COMMUNICATIONS COMPLEXITY MODEL AND THE COMMUNICATIONS MODEL THE CRITICAL STEP IS FEEDBACK!
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THREE OBJECTIVES OF AN INTEGRATED MARKETING COMMUNICATION PROGRAM SAY THE SAME THING TIME IT CORRECTLY USE ALL ELEMENTS OF THE PROMOTIONS MIX THAT APPLY TEDDY BELL “I NEED AN AD!!!!”
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IN ADDITION THERE ARE ………. PRODUCT PLACEMENT EVENT SPONSORSHIP DIRECT MARKETING AND INTERNET MARKETING PRODUCT PLACEMENT: GET YOUR NAME, PRODUCT ETC. INTO THE MOVIES AND TV SHOWS (WHAT IS THE IMPACT ON VIEWERS WHEN BRUCE WILLIS PULLS A BUD OUT OF THE REFER IN A MOVIE?)
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CORPORATE SPONSORS OF EVENTS AND/OR ACTIVITIES, CAUSES ETC. GET THEIR NAMES, BRANDS ETC. IN
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This note was uploaded on 11/17/2011 for the course BUS 348 taught by Professor Ettle during the Fall '08 term at SUNY Stony Brook.

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Viewgraphs Elements of the Promotions Mix - ELEMENTS OF THE...

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