BUS 348.03 fall 11 t&th

BUS 348.03 fall 11 t&th - COLLEGE OF BUSINESS STATE...

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COLLEGE OF BUSINESS STATE UNIVERSITY OF NEW YORK AT STONY BROOK Principles of Marketing BUS 348.03 Fall 2011 Tuesday and Thursdays,2:20-3:40, Harriman hall room 112 Instructor: Robert E. Ettl E-Mail: [email protected] Tel. No. (631) 632-1696 Office Hours: Harriman Hall, room 314B, Monday and Wednesday 4:00 – 5:00, Tuesday and Thursday 1:00 – 2:00 COURSE SYLLABUS: TEXTS: Essentials of Marketing, by Lamb, Hair, McDaniel, Southwest Publishing, (recommended) SUMMARY OF COURSE : This course is intended to provide an understanding of marketing principles. It covers discussions of the “4 P’s” of marketing: Product, Promotion, Price and Place (distribution channels). The course will focus on how “real world” trends will have a strong impact on marketing planning and decisions as we move into the 21 st century. The marketing concept is an important strategic plan in today’s extremely competitive marketplace since it enables a business organization to satisfy a customer’s needs through a coordinated set of activities that also allows the organization to achieve its goals. Profitability through customer satisfaction is the major objective of the marketing concept. This course will be conducted by class lectures and assignments that will emphasize how the text relates to the real world of business. Students will be required to demonstrate their understanding of the reading and class discussions with their own personal analysis of how this information relates to specific marketing issues that they select for the semester. CLASSROOM PHILOSOPHY: It is my intent to totally involve the students in the learning process and let them discover the impact of marketing business practices on the success and profitability of business operations. Student participation in classroom
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discussions will be paramount in all my activities. Only by open and honest dialog and sharing of ideas can we learn to respect and appreciate each other’s views. All content discussed in class will be applicable to real life business situations.
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BUS 348.03 fall 11 t&th - COLLEGE OF BUSINESS STATE...

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