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EMIntro - Entertainment Marketing Thetalkies AfterWWII...

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Entertainment  Marketing Industry Introduction
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11/17/11 Free Template from  www.brainybetty.com 2 The Start of Entertainment The talkies?  After WW II? When TV was invented? Shakespeare? The coliseum in Rome? Plato or Socrates? In the caves… 
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11/17/11 Free Template from  www.brainybetty.com 3 History of Modern  Entertainment 1905-1912 - Vaudeville, 75¢ 1905 - Nickelodeon theaters showed  short films for 5¢, 2M viewers daily 1913 - 30,000 movie theaters in the US,  $1B a year business 1927 - The age of palace theaters  houses, the Roxy opens in NYC 1929 - The Fox opens in Atlanta
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11/17/11 Free Template from  www.brainybetty.com 4 History cont’d 1927 -  The Jazz Singer , the first movie  with sound is released 1930s - the golden age of radio 1933 - CBS radio had 60M listeners 1939 - 470 films released 1943 - Broadway surges back 1947 - TV audience outnumbers radio  33 to 1
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11/17/11 Free Template from  www.brainybetty.com 5 History & Today
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