EMIntro - Entertainment Marketing Industry Introduction...

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Unformatted text preview: Entertainment Marketing Industry Introduction 11/17/11 Free Template from www.brainybetty.com 2 The Start of Entertainment The talkies? After WW II? When TV was invented? Shakespeare? The coliseum in Rome? Plato or Socrates? In the caves 11/17/11 Free Template from www.brainybetty.com 3 History of Modern Entertainment 1905-1912 - Vaudeville, 75 1905 - Nickelodeon theaters showed short films for 5, 2M viewers daily 1913 - 30,000 movie theaters in the US, $1B a year business 1927 - The age of palace theaters houses, the Roxy opens in NYC 1929 - The Fox opens in Atlanta 11/17/11 Free Template from www.brainybetty.com 4 History contd 1927 - The Jazz Singer , the first movie with sound is released 1930s - the golden age of radio 1933 - CBS radio had 60M listeners 1939 - 470 films released 1943 - Broadway surges back 1947 - TV audience outnumbers radio 33 to 1 11/17/11 Free Template from...
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This note was uploaded on 11/17/2011 for the course MKTG 3800 taught by Professor Staff during the Fall '08 term at Kennesaw.

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EMIntro - Entertainment Marketing Industry Introduction...

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