Jennifer%20Ross%20-%20The%20World%20of%20Radio

Jennifer%20Ross%20-%20The%20World%20of%20Radio - The World...

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Presented by: Jennifer Lyn Ross The World of Radio
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2 Agenda Introduction Typical Radio Station Layout Key Radio Terms Selling “Radio” Measuring Radio Competition Q & A
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3 Introduction
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4 About Me Been in media for 17+ years Classical Radio WZGC-FM / Z93, Classic Rock WSB Radio Group, 5 stations / 4 sports properties WNNX-FM / 99X and WWWQ-FM / Q100 Cox Media Group – WSB AM/WSBB FM, WSRV, & WALR-FM
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5 Where’s Atlanta: Market Rankings Source: Arbitron
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6 Atlanta Radio Market: Who are the Radio Clusters? Source: Arbitron Cox Radio Atlanta WALR-FM, Kiss 104.1FM WSRV-FM, 97.1 FM The River WSB-AM / WSBB-FM, News Talk AM 750 and Now 95-5 FM (Simulcast) WSB-FM, B98.5 FM CBS Radio WVEE-FM, V-103 WZGC-FM, Dave FM WAOK-AM, AM 1380 Lincoln Financial Group WSTR-FM, Star 94 WQXI-AM, 790 The Zone Radio One WHTA-FM, Hot 107.9 WPZE-FM, Praise 102.5 Clear Channel WBZY-FM, 105.3 El Patron WGST-AM, 640 WGST WKLS-FM, Project 9-6-1 WUBL-FM, 94.9 The Bull WWVA-FM / WWLG-FM, 105.7 and 96.7 (Simulcast) Wild Citadel Broadcasting WKHX-FM, Kicks 101.5 FM WYAY-FM, Atlanta’s True Oldies 106.7 FM Cumulus Media Partners** WNNX-FM, Rock 100.5 WWWQ-FM, All The Hits Q100 (99.7) Dickey Broadcasting WCNN-AM, 680 The Fan WALR-AM, Talk Radio 1340* ** Note: 97.9 and 99.1 are also under Cumulus but do not “pop” enough to achieve ratings on Arbitron currently - small signals (translators)
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7 Atlanta Radio Market Source: Arbitron
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8 Typical Radio Station Layout
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9 Layout Web Producers Remote Techs Promotions Assistant Promotions Manager Promotions Phone Screeners Board Ops Producers On-Air Personalities On-Air Production Engineering Programming Account Managers Assistants Local Sales Manager Assistants National Sales Manager General Sales Manager Sales Traffic Continuity Accounting General Manager / VP
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10 Layout Web Producers Remote Techs Promotions Assistant Promotions Manager Promotions Phone Screeners Board Ops Producers On-Air Personalities On-Air Production Engineering Programming General Manager / VP
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11 Layout Account Managers Assistants Local Sales Manager Assistants National Sales Manager General Sales Manager Sales Traffic Continuity Accounting General Manager / VP
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12 Key Radio Terms
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13 Key Radio Terms Rep Firm Company which represents an advertising medium around the country Advertising Buyer The person in charge of negotiating advertising placement for a variety of advertisers Advertising Planner The person who lays out the particular specs for any advertising placement including cost per points, gross rating points, etc. Avail
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Jennifer%20Ross%20-%20The%20World%20of%20Radio - The World...

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