Week8-Surveys - Week 8 Survey Research (Chap. 9) 1 General...

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Week 8 Survey Research (Chap. 9) 1
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General features of survey research - Very old research technique  After the plague the Lord said to Moses and to Eleazar the son of Aron, the priest,  “Take a census of all the congregation of the people of Israel, from twenty old and  upward…. (Numbers 26:1-2) - The most frequently used mode of observation in the social science (check the major sociological journal!) 1.How to select a sample of respondents? (A large scale probability sampling) 2.How to get answers from them? (Systematic interviews and questionnaires) 3.How to analyze the results? (Quantitative data analysis) 2
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1. How to select a sample of respondents? (A large scale probability sampling) The surveys of national sample: time, money, personnel National Opinion Research Center (NORC) at the Univ. of Chicago Ex . The General Social Survey (GSS) The National Children’s Study (NCS); 100,000 children Unit of analysis Individuals in most surveys. Organization in a special surveys i.e.) Surveying community decisions about whether to fluoridate water supplies. treating cities as units: Surveys by world bank or OECD (GDP, life expectancy, literacy rate, household saving rate….) 3
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2. How to collect information (getting answers) from them? Using interviews and/or self-administered questionnaires. Ex. The U.S. Census: combination of interviews and self-administered questionnaires Ex. American college students’ drinking habits: 20 pages questionnaire completed by 17,592 students at 140 colleges. Structured vs. Unstructured Interviewing Structured: standardized procedures for all respondents -All Qs written beforehand and asked in the same order -Interviewer highly restricted (use of introductory/closing remark, transitions to “bridges” from topic to topic, supplementary questions to gain a more complete response (probes)) Unstructured: Qs developed spontaneously in the course of interview -Interviewer free to adapt the interview (ex. journalist’s interviewing a celebrity) * Semistructured interview 4
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3. How to analyze the results? (Quantitative data analysis) Descriptive: describe the distribution of attributes, attitudes, or experiences Ex. the National Health and Social Life Survey “Sex Survey” (1992) -National probability sample of the adults (18-59): using GSS sample frame -3432 interviewed about sexual attitudes and practices -Nat’s statistics on the prevalence of sexual behaviors relevant to the AIDS -Findings ( The social organization of sexuality): practice, relationship, changes Interview:1.3 (4.1)% of W, 2.7(4.9) % of M engaged in “homosexual” behaviors
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Week8-Surveys - Week 8 Survey Research (Chap. 9) 1 General...

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