Havard sample (1) (3).edited.doc - 1 Marketing...

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1 Marketing Communication plan comparison; UK and USA Name Course Tutor Date
2 Introduction Marketing communication plan is very vital when it comes to the sustainability of the company. A valid and comprehensive marketing communication plan ensures that the company products or services fit into the market flow. Companies use this concept to ensure that they lure the market in aiming high revenue and gross profits. Companies which operate in a global market scale ought to formulate different marketing plans depending on the geographical area they are selling their products or services. This is vital since the difference market have different behaviours shaped by the culture, norms and beliefs just to mention a few. Marketing communication will aid the company in moving the products, ideas and services form the parent manufacture to the end-users while building and maintaining strong relationships with the stakeholders, customers, prospects in the company. Toyota company has been able to apply this strategy to the threshold level. The effective strategies greatly attribute the company success in the automotive industry in fitting into the dynamic market. The company is one of the largest automotive companies in the world, and its products are sold worldwide. The company main attributes of success are that they adapt to a given environment through a different communication marketing plan. This paper will provide a comprehensive context analysis of the marketing communication plan of the company, especially in UK and USA. This is the two vast countries where the company has been able to sell its products massively. The context of analysis is based on customer context, business context, internal context and internal context. Background Information UK USA The Sector Automotive industry Automotive industry Market Growth Toyota had an increase of Toyota had a decrease in
3 3.2% increase in sales from the previous year in 2019. The company sold a total of 10500 passengers’ cars in 2019 sales by 1.8% from the previous year with the number of cars sold accounting to be 10010 passenger cars in 2019. Parent company Toyota Company- Japan Toyota Company- Japan Brand name and product Toyota Pius Toyota Pius Year of launch 2000 2001 How and where sold The parent company distribute some of the cars incomplete state, especially of orders. However, some are assembled locally in Toyota main distributor Currie Motors Toyota Kingstone. The company uses Toyota dealers to sell their products. The dealers receive both assembled cars and those that are not assembled. The main distributor in the UK is Toyota Moto Manufacturing Kentucky Inc. Both the UK and US have a similar protocol in connecting the prevent company and the local customers and other small; dealers. The Toyota company have both great dealers in the UK and USA to ensure effceti9cve communication in selling their products on a global scale. This is an effective way of ensuring the flow of the products from the parent company to other countries without any inconveniences that would lead to the loss. The main product in this

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