Survey Research_10-2.3.11

Survey Research_10-2.3.11 - SurveyResearch PSY250...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Survey Research PSY 250
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Types of Surveys _______________: used to examine what  proportion has a certain opinion, characteristic,  or behavior of interest No attempt made to determine relevant variables  and how they relate to the behavior of interest End product is the description of an opinion/trait  of a sample that they believe is representative of  the population from which the sample originated
Background image of page 2
Types of Surveys ___________:  Use when concerned about what variables are relevant and how they might be related to the behavior of interest E.g., What are students’ exercise habits and how does that relate to their body image?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Survey Construction Clarify research questions and objectives What type of data do we need? Attitudes/beliefs E.g., political opinion Demographics/facts Academic major, rural/urban _____________ Spending habits
Background image of page 4
Survey Construction Pay attention to how questions are worded Guidelines: Should be __________ Avoid “double-barreled questions” in which two  things are asked at the same time Avoid loaded questions that lead people to respond  in a particular way Avoid using _____________ 
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Survey Construction Be aware of ______________: a tendency to  respond in a particular way that limits the validity  of the answers given ______________ = endorse socially acceptable  behaviors and traits Yea-saying = tendency to say yes  Nay-saying = tendency to say no
Background image of page 6
Survey Construction Format of the question _____________: Respondent provides the answer Require time to categorize and code the types of  responses Some responses unable to be categorized 
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/20/2011 for the course PSY 250 taught by Professor Quinton,wj during the Fall '08 term at SUNY Buffalo.

Page1 / 22

Survey Research_10-2.3.11 - SurveyResearch PSY250...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online