Org+Behavior+and+Work_Session+4

Org+Behavior+and+Work_Session+4 - ORGANIZATIONAL BEHAVIOR...

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ORGANIZATIONAL BEHAVIOR & WORK: CHAPTER 3 Kaumudi Misra ( [email protected] ) Instructor Attitudes and Job Satisfaction Attitudes and Job Satisfaction Jan 31 2011
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Why are Attitudes so Important? How can Organizations use information about Employee Attitudes to derive Employee Job Satisfaction?
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Attitudes Evaluative statements or judgments concerning objects, people, or events. Three components of an attitude: The emotional The emotional or feeling or feeling segment of an segment of an attitude attitude The opinion or The opinion or belief segment belief segment of an attitude of an attitude An intention to An intention to behave in a certain behave in a certain way toward way toward someone or someone or something something See E X H I B I T 3–1 See E X H I B I T 3–1
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Does Behavior Always Follow from Attitudes? Leon Festinger – No, the reverse is sometimes true! Cognitive Dissonance: Any incompatibility between two or more attitudes or between behavior and attitudes Individuals seek to reduce this uncomfortable gap, or dissonance , to reach stability and consistency Consistency is achieved by changing the attitudes, modifying the behaviors, or through rationalization Desire to reduce dissonance depends on: Importance of elements Degree of individual influence Rewards involved in dissonance
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Moderating Variables The most powerful moderators of the attitude-behavior relationship are: Importance of the attitude Correspondence to behavior Accessibility Existence of social pressures Personal and direct experience of the attitude.
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Predicting Behavior from Attitudes Important attitudes have a strong relationship to
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Org+Behavior+and+Work_Session+4 - ORGANIZATIONAL BEHAVIOR...

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