Diagnosing the Need for Change

Diagnosing the Need - Diagnosing the Need for Change Toplanchange,.Anorganizational ..Greiner's ,a

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Diagnosing the Need for Change To plan change, managers must predict and diagnose the need for change. An organizational  development theory developed by Larry E. Greiner is helpful in change management. Greiner's  model shows an organization as it evolves through the five stages of growth, and the end of each of  these stages is marked by a crisis that calls for a change. The five stages of growth are as follows: 1.   Creativity.  The founders of the organization dominate this stage, and the emphasis  is on creating both a product and a market. But as the organization grows, management  problems occur that cannot be handled through informal communication. The founders find  themselves burdened with unwanted management responsibilities, and conflicts between  the employees and management grow. It is at this point that the crisis of leadership occurs,  and the first revolutionary period begins. 
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This note was uploaded on 11/18/2011 for the course MGMT 4375 taught by Professor Eixmann during the Fall '11 term at Texas State.

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Diagnosing the Need - Diagnosing the Need for Change Toplanchange,.Anorganizational ..Greiner's ,a

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