Unformatted text preview: goals. But not all mission statements are effective in America's businesses. Effective mission statements lead to effective efforts. In today's quality-conscious and highly competitive environments, an effective mission statement's purpose is centered on serving the needs of customers. A good mission statement is precise in identifying the following intents of a company: • Customers — who will be served • Products/services — what will be produced • Location — where the products/services will be produced • Philosophy — what ideology will be followed...
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- Fall '11