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Rational - or arbitrary Although intuition refers to...

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Rational/Logical decision model This approach uses a step-by-step process, similar to the seven-step decision-making  process. The rational/logical decision model focuses on facts and reasoning. Reliance is  on the steps and decision tools, such as payback analysis, decision tree, and research. Through the use of quantitative techniques, rationality, and logic, the manager evaluates  the alternatives and selects the best solution to the problem. Intuitive decision model The managers who use this approach avoid statistical analysis and logical processes.  These managers are “gut” decision makers who rely on their feelings about a situation.  This definition could easily lead one to believe that intuitive decision making is irrational 
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Unformatted text preview: or arbitrary. Although intuition refers to decision making without formal analysis or conscious reasoning, it is based on years of managerial practice and experience. These experienced managers identify alternatives quickly without conducting systematic analyses of alternatives and their consequences. When making a decision using intuition, the manager recognizes cues in the situation that are the same as or similar to those in previous situations that he or she has experienced; the cues help the manager to rapidly conduct subconscious analysis. Then a decision is made....
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