The election of Hoover. When Coolidge decided not to run for a second term in 1928, the Republicans nominated Herbert Hoover. Even though he had never held elective office, Secretary of Commerce Hoover had a distinguished career in public service and was well regarded for his work with the Food Administration and in relief efforts after the war. The Democrats, operating with a stronger urban wing than in the previous election, nominated Governor Al Smith for a second time. With the country still riding the high tide of prosperity that the Republicans took full credit for, Hoover was nearly impossible to beat, especially with Smith's serious drawbacks as a candidate. The Democratic Party's platform supported Prohibition, but Smith favored the repeal of the Eighteenth Amendment. Additionally, anti-Catholicism remained a factor in American politics. Many
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Deep South, previous election, Governor Al Smith, stronger urban wing, religion cost Smith, Commerce Hoover