Unformatted text preview: Interest groups are concerned with maintaining and expanding their membership. Beyond political victories, they offer special member services that may include group health and life insurance, discounts on travel, and other similar programs. Direct mail, which is targeted to people likely to support the interest group based on level of income and education and their other affiliations, is a way of soliciting funds and building membership rolls. Such direct-mail campaigns can also put an issue before the public and help shape the political agenda of the country. All organizations appreciate, however, that some people benefit directly from what the organization does but will never become active participants or contribute money. This is known as the free-rider problem....
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- Spring '08
- special member services, immediate political clout, extensive public relations, programs. Direct mail