internet advertising - T DAY Tuesday July 10, 2007 O 31...

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31 T O DAY Tuesday July 10, 2007 solutions for business INTERNET USAGE BY REGION REGION INTERNET AVERAGE DAYS AVERAGE HOURS AVERAGE PENETRATION SPENT VISITING SPENT ONLINE PAGES (%) INTERNET WORLDWIDE 16 17.1 25.2 2,519 ASIA-PACIFIC 10 13.8 20.2 2,171 AUSTRALIA 62 15.8 21.2 1,758 CHINA 9 12.9 19.3 2,279 HONG KONG 59 16.8 25.5 2,545 INDIA 3 11.4 14.7 1,400 JAPAN 49 15.1 19.2 2,200 SINGAPORE 58 15.5 25.7 2,406 NEW ZEALAND 60 16.4 20.7 1,824 SOURCE: COMSCORE SOUTH KOREA 65 17.4 31.2 4,546 S’pore among region’s heaviest Web users A STUDY of Internet behaviour in the Asia- Pacific region revealed that Singaporeans spent more time and viewed more pages than the regional average. Netizens from the Republic, on aver- age, visited the Internet 15.5 days a month and spent 25.7 hours viewing 2,406 pages, compared to the regional figures of 13.8 days, 20.2 hours and 2,171 pages. The World Metrix study in May done by comScore, an online research firm, com- pared Internet usage across 10 economies,
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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