Week 14_Lecture_GOVERNMENT RELATIONS

Week 14_Lecture_GOVERNMENT RELATIONS - GOVERNMENT RELATIONS...

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GOVERNMENT RELATIONS Lecture   Week 14 16 July 2007
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Lecture Overview The Need for Government Relations PR conducted by the Government Government PR conducted by Organisations Challenges
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Government Relations Refers to: PR work conducted by the government to promote support for its laws and policies. PR work conducted by organisations to ensure good relations with the government and regulatory bodies
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Part 1: Part 1: PR by Government PR by Government
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PR by Government - The Need Democratic government is obliged to report to its citizens An effective administration requires citizen participation Higher expectations and aspirations from citizens A sophisticated media requires transparency and information.
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PR by Government The Objectives To keep public informed To educate public on current issues or new law, policies and reforms To win public support for new law, policies and reforms To overcome public apathy To provide feedback mechanisms
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Week 14_Lecture_GOVERNMENT RELATIONS - GOVERNMENT RELATIONS...

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