6 Media Relations II_PublicityPlan & Newsrelease_complete

6 Media Relations II_PublicityPlan &...

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01/16/10 Writing for the Media Part 1- Publicity Plan Basic Steps to a successful publicity programme Part 2 – News Release Elements of a News Elements of a Good News Release
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01/16/10 Part 1 - Publicity Plan Need for media publicity Organisation needs media publicity to: Get exposure Get attention of its key publics Influence opinions Project good corporate image Obtain support for its policies, plans, projects, services.
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01/16/10 What is Publicity? Publicity - occurs when media coverage about the organisation is positive . Tool to woo and win public opinion Often the most visual part of a PR
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01/16/10 Steps to a Successful Publicity Programme Step 1- Know your organisation Step 2 – Lay out a plan Step 3 – Set your publicity goals Step 4 – Write objectives Step 5 – Schedule news releases including photos Step 6 – Meet the press
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Step 1: Know Your Organisation Do research
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6 Media Relations II_PublicityPlan &...

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