1Introduction to PR_complete

1Introduction to PR_complete - Introduction to Public...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
01/16/10 Introduction to Public Relations Introduction Definitions of PR Basic PR functions PR as a profession
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
01/16/10 Is this Public Relations?
Background image of page 2
01/16/10 WHAT IS PR? This is what you think… What comes to mind when “Public Relations” or PR is mentioned? Smart talking! Something like advertising…consist of good looking people…dress well… make the bad look pretty. Projecting good image
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
01/16/10 What is PR? This is what you think… PR is …make company look good, Whether it be by honest or dishonest means Even if they screw up  in something gotta make it look like it was good! Tell people what  They want to hear, When they want to hear it, So that they won’t complain
Background image of page 4
01/16/10 What is PR? This is what you think… Communicating ideas about your company to establish good relations… so that they maintain good impression of company. Often linked with advertising and integrated communication to reach masses. …being bold, being able to sell yourself…being smart & finding creative ways of selling a product even though its total crap.
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
01/16/10 What is PR? This is what you think… PR is making  Hitler look  like Gandhi Influencing people…can be  `dirty business’ especially  when you are trying to  cover the tracks of  something wrong.
Background image of page 6
01/16/10 What is PR? This is what you think…
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

Page1 / 27

1Introduction to PR_complete - Introduction to Public...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online