PRACTICAL 1 - HOW? Do we achieve the goal &...

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PRACTICAL 1 PRACTICAL 1
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PART 1: WHAT IS PR? What comes to mind when you think of Public Relations? Bring an example to class to share your thoughts. So that you can share with the class, bring along the article you have read, a video you’ve seen, a picture you’ve seen or just something you want to share with the class. If you can, bring the soft copy so that we can project it in class.
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Something to help you along… Consider Public Relations with the following in mind: WHAT? Does it involve, Activities are involved, WHO? Are the players. WHY? Do we have Public Relations
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Unformatted text preview: HOW? Do we achieve the goal & objectives of Public Relations. Definition of Public Relations The __________ and __________ effort to establish and maintain _________ and mutual _____________ between an _____________ and its _________ . British Institute of PR PART 2: GOING THRO THE PAPERS Divide yourselves into groups of not more than 3, flip through the papers (these will be given to you in class), look for examples to illustrate the following: PUBLICITY ADVERTISEMENTS MARKETING EDITORIAL ADVERTORIAL CORPORATE ADVERTISEMENTS...
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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PRACTICAL 1 - HOW? Do we achieve the goal &...

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