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Week 11 Lecture_PR Planning Process_An overview (Slides + Speaker Notes)

Week 11 Lecture_PR Planning Process_An overview (Slides + Speaker Notes)

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PR Planning Process: An overview Lecture   Week 11 26 June 2007
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  The Planning Process & the PR Proposal PR is about achieving goal/s & objectives and therefore, it is about planned and evaluated efforts. The planning process thus becomes an important function of PR.
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  Why plan? Integrated campaign Carefully crafted strategies & tactics More credibility greater support from management Proactive decisions from management Proactive public relations
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  Why? Some terms before we start… Goal vs Objectives Audience or Publics We often use the term target audience. However in PR we use the term publics more specifically.
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  A few more terms… General General Public Public Target Target Public Public Strategy Strategy Tactics Tactics Action Action Strategy Strategy Action Action Plan Plan Implementation Implementation Evaluation Evaluation vs vs vs
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  The Planning Process Source: Cutlip, Center & Broom D P I E
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  Components of a PR Plan Planning Process Planning Process PR Proposal PR Proposal Defining Defining Problem Statement Problem Statement Planning Planning Goals/Objectives Goals/Objectives Target Publics
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