2 Corporate Relations_complete

2 Corporate Relations_complete - CORPORATE RELATIONS...

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01/16/10 CORPORATE RELATIONS Publics and Specialist Areas/ Functions Corporate Relations Corporate Image and Reputation Corporate Communication Tools
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01/16/10 Public Relations is…. the use and communication of message/ideas through a variety of channels to shape and influence attitudes and opinions of key publics towards an organisation.
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01/16/10 Publics of Public Relations Publics are groups of people, individuals & companies, with whom an organisation interacts and on whom its success or failure depends. PR activities are not directed at the general public”. The various specialist areas reflect the various publics the PRO deals with.
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01/16/10 Examples of a ‘public’? List as many publics as you can for an organisation. List as many publics as you can for yourself.
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01/16/10 PR Specialist Areas Employee Relations Government Relations Community Relations Consumer Relations Corporate Relations Media Relations Role/Objectives Investor Relations
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01/16/10 Corporate Relations "Software is providing power, but software has got to provide simplicity. And that's why our investment levels are going up in the toughest problems: Security, privacy, speech recognition, video recognition - and all of those things we will fold into this platform. “ Bill Gates, 2006 International Consumer Electronics Show
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01/16/10 PR Specialist Areas/Functions Corporate Relations managing and promoting the corporate image ; coordinate organisation as one voice to the media and external publics. Media Relations
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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2 Corporate Relations_complete - CORPORATE RELATIONS...

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