3Lecture_MediaI_Knowing_the_Media_complete

3Lecture_MediaI_Knowing_the_Media_complete - Media...

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01/16/10 Media Relations I Part 1- Knowing the Media Who is the Media? Media Uncontrollable? How it operates? Part 2 - Managing the Media Optimising Relationship Conflicting Role of a PRO Approaching the Media Building contacts Getting your story published
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01/16/10 PR function – manage interface between organisation and it’s wider environment through its wider environment through communication . Media publicity - occurs when publicity about the organisation is disseminated and when the mass media is used as the channel of communication.
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01/16/10 Need for Media Publicity Organisation needs media publicity to: Get exposure Get attention of its key publics Influence opinions Project good corporate image Obtain support for its policies, plans , products, services.
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01/16/10 Media – an important public Gives feedback through the way it reports Informs/ misinforms organisation’s key publics Reaches a wide audience Is credible as it is an independent source of information Can shape public opinion Can `bite’
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01/16/10 Is the Media uncontrollable?
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01/16/10 Who is the Media? Print Broadcast Electronic Wires Newspaper Periodicals Trade mags Consumer mags Mediacorp TV StraitsTimes Interactive Reuters Dow Jones
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Major Changes in Local Media Setup 2000 SPH entered into broadcasting – Channel U & I, a radio channel, and free commuter newspaper “Streats”. MediaCorp enter into print media with
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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3Lecture_MediaI_Knowing_the_Media_complete - Media...

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