5 MediaKit_complete - Producing Media Kits What is a Media...

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4/1/05 Producing Media Kits What is a Media Kit Purpose of a Media Kit Preparing a Media Kit Contents of a Media Kit
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4/1/05 What is a Media Kit A special package of news releases and other information distributed in conjunction with an event or announcement (e.g. at a press conference). A collection of materials to help reporters do a better job reporting your story . A reference tool. Gives all that reporter needs to understand and report. Folder or pack.
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4/1/05 Purpose of a Media Kit To help news people report YOUR story more thoroughly and equitably. Something interesting that will present slightly different perspectives or approaches than other newspapers. Gives extra information when reporters don’t have the time to do their own research.
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4/1/05 Important Considerations in Preparing a Media Kit A ccurate and thorough S ufficient background information B alanced & objective O pinions and value judgements F actual V isually arresting
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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5 MediaKit_complete - Producing Media Kits What is a Media...

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