7 Consumer Relations - Consumer Relations Consumer...

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01/16/10 Consumer Relations Consumer Relations Marketing PR Vs PR Similarities & Differences of MPR How PR operates in Marketing? Tools
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01/16/10 Consumer Relations “Public Relations raises awareness, informs, educates, gains understanding, builds trust, makes friends and gives people reasons to buy and finally creates a climate of acceptance for the organisation’s products and services among consumers” Thomas Harris - The Marketer's Guide to Public Relations
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01/16/10 Consumer Relations Public Relations therefore creates a conducive environment within which the marketing effort can be more effective .
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01/16/10 PR compared with Marketing Corporate Strategy Marketing Strategy Marketing Communications Strategy 4 Ps or 7 Ps Promotional Tools E.g. Advertising, PR
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Similarities between Public Relations and Marketing Both are needed by the organisation for its survival. Both deal with human relations and
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7 Consumer Relations - Consumer Relations Consumer...

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