7 Consumer Relations(PRACTICE)

7 Consumer Relations(PRACTICE) - Consumer Relations...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
01/16/10 Consumer Relations Consumer Relations Marketing PR Vs PR Similarities & Differences of MPR How PR operates in Marketing? Tools
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
01/16/10 Consumer Relations “Public Relations raises awareness, informs, educates, gains understanding, builds trust, makes friends and gives people reasons to buy and finally creates a climate of acceptance for the organisation’s products and services among consumers” Thomas Harris - The Marketer's Guide to Public Relations
Background image of page 2
01/16/10 Consumer Relations Public Relations therefore creates a ________environment within which the ________ effort can be more __________ .
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
01/16/10 PR compared with Marketing Corporate Strategy Marketing Strategy Marketing Communications Strategy 4 Ps Promotional tools: E.g Advertising n PR
Background image of page 4
Similarities between Public Relations and Marketing Both are needed by the organisation for its______ Both deal with ___________and build and maintain __________ necessary for ________. Both use __________________________to
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 15

7 Consumer Relations(PRACTICE) - Consumer Relations...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online