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Unformatted text preview: 6. Strategies: 2M + 1A M essage Strategy: What message content must be communicated to achieve the desired outcomes? M edia Strategy: What media best deliver the content to target publics? A ction Strategy: What changes must be made to achieve the outcomes stated in the objectives? 7. Action Plan (Tactics) What events and activities will support the strategies and help the programme achieve its objectives? Implementing 8. Programme Implementation Plans Who will be responsible for implementing each of the tactics? What is the sequence/schedule of events/activities? Evaluating 9. Evaluation Plans How will the outcomes specified in the programme goal/ objectives be measured? How and when do we evaluate?...
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.
- Spring '09