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Unformatted text preview: 6. Strategies: 2M + 1A M essage Strategy: What message content must be communicated to achieve the desired outcomes? M edia Strategy: What media best deliver the content to target publics? A ction Strategy: What changes must be made to achieve the outcomes stated in the objectives? 7. Action Plan (Tactics) What events and activities will support the strategies and help the programme achieve its objectives? Implementing 8. Programme Implementation Plans Who will be responsible for implementing each of the tactics? What is the sequence/schedule of events/activities? Evaluating 9. Evaluation Plans How will the outcomes specified in the programme goal/ objectives be measured? How and when do we evaluate?...
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- Spring '09
- Management, PR planning process