Week 11 - Tutorial - Additional Notes on Cutlip's Four Step PR Planning Process

Week 11 - Tutorial - Additional Notes on Cutlip's Four Step PR Planning Process

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
WEEK 11 – TUTORIAL - PR PLANNING PROCESS Additional Notes on the Four-step PR Planning Process D P I E
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
PUBLIC RELATIONS STRATEGIC PLANNING PROCESS Four-Step Process Strategic Planning Steps Defining the Problem 1. The Problem Statement What’s happening now? Where are we at currently? What concerns or opportunities exist? Who is involved and/or affected? How are they involved and/or affected? 3. Programme Goal What is the desired solution or outcome? 4. Target Publics Who – internal and external – must the programme or campaign respond to, reach, and affect? 5. Objectives What must be achieved with each public to accomplish the programme goal?
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 6. Strategies: 2M + 1A M essage Strategy: What message content must be communicated to achieve the desired outcomes? M edia Strategy: What media best deliver the content to target publics? A ction Strategy: What changes must be made to achieve the outcomes stated in the objectives? 7. Action Plan (Tactics) What events and activities will support the strategies and help the programme achieve its objectives? Implementing 8. Programme Implementation Plans Who will be responsible for implementing each of the tactics? What is the sequence/schedule of events/activities? Evaluating 9. Evaluation Plans How will the outcomes specified in the programme goal/ objectives be measured? How and when do we evaluate?...
View Full Document

Page1 / 2

Week 11 - Tutorial - Additional Notes on Cutlip's Four Step PR Planning Process

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online