lecture 4.spore media ppt

lecture 4.spore media ppt - MEDISOC LECTURE(weeks four five...

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MEDISOC LECTURE (weeks four, five and six) THE SINGAPORE MEDIA INDUSTRY 1. OVERVIEW OF THE SINGAPORE MEDIA 2. MEDIA REGULATION IN SINGAPORE 3. INITIATIVES TO PROMOTE THE MEDIA INDUSTRY 4. COPYRIGHT LAW Oct 06
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1. OVERVIEW OF THE SINGAPORE MEDIA INDUSTRY A. NEWSPAPERS 9 daily local newspapers Combined daily circulation in 2005:1 359 807 ( http://www.singstat.gov.sg/keystats/annual/sif/sif2006 .pdf ) Readership of dailies: 87% of population. (www.acnielsen.com.sg/news.asp?newsID=115) Main Player: Singapore Press Holdings: Owns 14 newspapers
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1. OVERVIEW OF THE SINGAPORE MEDIA INDUSTRY B. BROADCASTING: 1 free-to-air TV broadcaster offering 6 channels Average weekly TV viewership in 2003: 20.6 hrs (Nielsen Media Research TV Measurement Service) (Off- prime hours viewing: mostly Cable channels. Prime- hours viewing: mostly FTA channels) 890 000 TV licences in 2005 ( One TV per 4-5 people!) ( http://www.singstat.gov.sg/keystats/annual/sif/ sif2006.pdf ) 98% of households have TV (www.sg/snapshot/ snap_household.asp)
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1. OVERVIEW OF THE SINGAPORE MEDIA INDUSTRY B. BROADCASTING: (con’t) 3 local free-to-air Radio broadcasters offering 16 local and 3 international stations. BBC World Service – only foreign free-to-air broadcaster. (ACNielsen Radio Diary Survey 1998, Jan-Dec 1998)
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1. OVERVIEW OF THE SINGAPORE MEDIA INDUSTRY B. BROADCASTING: (con’t) Pay TV:Starhub Cable Vision (SCV) Cabling of whole island :completed in1999 1.4 m people now have access to Cable TV ( ST, 15 Oct 2005 ) with 448 000 cable TV subscribers in 2005 (http://www.singstat.gov.sg/keystats/annual/sif /sif2006.pdf) Subscription Radio: Rediffusion
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1. OVERVIEW OF THE SINGAPORE MEDIA INDUSTRY B. BROADCASTING: (con’t) Satellite Broadcasting :4 uplink facilities & 14 satellite broadcasters Set up of satellite broadcasters helped boost
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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lecture 4.spore media ppt - MEDISOC LECTURE(weeks four five...

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