Chapter01 - The Dynamics of Mass Communication Seventh...

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The Dynamics of Mass Communication Joseph R. Dominick Seventh Edition
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Part 1 Part 1 The Nature and History The Nature and History of Mass Communications of Mass Communications
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Chapter 1 Chapter 1 Communication: Communication: Mass and Other Forms Mass and Other Forms
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8 Elements of the 8 Elements of the Communication Process Communication Process Encoding Source Message Channel Receiver Feedback Noise Decoding
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The Communication Process The Communication Process
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Communication Settings Communication Settings Interpersonal Communication Machine-Assisted Communication Mass Communication
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Interpersonal Communication Source can be an individual or group Receiver can be an individual or group Encoding is usually a one-step process Variety of channels usually available Messages hard for receiver to terminate
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Interpersonal (Continued) Produced at little or no expense Messages are generally private Message can pinpoint specific targets Feedback is immediate
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Machine-Assisted Communication Source may be an individual or group
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Chapter01 - The Dynamics of Mass Communication Seventh...

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