Chapter03 - The Dynamics of Mass Communication Seventh...

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The Dynamics of Mass Communication Joseph R. Dominick Seventh Edition
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Part 1 Part 1 The Nature and History of The Nature and History of Mass Communications Mass Communications
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Chapter 3 Chapter 3 Historical and Historical and Cultural Context Cultural Context
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Seven Milestones in the History Seven Milestones in the History of Human Communication of Human Communication Language 200,000-100,00 B.C. Writing 3500 B.C. Printing A.D. 1500
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Seven Milestones in the History Seven Milestones in the History of Human Communication of Human Communication Photography and Motion Pictures 1800s – 1900s Telephone and Telegraph 1800s – 1900s Radio and Television 1900s Computers / Internet 1900s
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The Seven Milestones Timeline The Seven Milestones Timeline
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Language Language Made possible oral-based societies Members needed exceptional memories Premium on older people as “memory banks” Limit to “stored and accessible” knowledge Challenges: How to keep information accurate Passing knowledge from one generation to next Difficulty keeping long-term records
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Writing Writing Two initial problems: Two initial problems: What symbols do you use to represent ideas? What writing surface works best?
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Sign Writing Sign Writing vs. vs. Phonetic Writing Phonetic Writing Two approaches: Two approaches: Graphic symbols representing objects Graphic symbols representing objects Chinese pictographs Egyptian hieroglyphics Abstract symbols (alphabet) for ideas/sounds Abstract symbols (alphabet) for ideas/sounds Phoenician 24-character alphabet Roman-modified 26-character alphabet
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Clay Clay vs. vs. Paper Paper Cuneiform Sumeria wedge-shaped clay tablets Papyrus Egypt woven papyrus plants Parchment Greece sheep/goat hides Paper China pressed wood and fiber pulp
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Social Impact of Writing Social Impact of Writing Created social divisions: readers vs. illiterates Access to power garnered through knowledge Encouraged birth and growth of ancient empires Collective knowledge accumulates over time Laws codified and universally administered
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Writing During the Dark Ages Begins with fall of Rome in the 6 th century Demand for books continues to rise, but . . . Slow, costly hand-copying restricts supplies
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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Chapter03 - The Dynamics of Mass Communication Seventh...

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