newspaper - LECTURE:NEWSPAPERS 1. 2. 3. 4. 5. 6. 7. 8....

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LECTURE: NEWSPAPERS 1. Types of newspapers 2. Organization of newspapers 4. The economics of newspapers 5. History of newspapers in the US 6. History of newspapers in Singapore 7. The newspaper industry in Singapore 8. Trends and challenges in the industry oct 2006 semester
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1. Types of Newspapers Newspapers can be classified according to their _____________  – daily, weekly, etc ____________  – national, city, district, state, etc ________________  – General/Interest group  e.g religious groups ______  – Paper/Online  (FIND OUT: What are the  advantages of online newspapers? What are  the challenges they face and how do they  overcome them? Find local examples.) 
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Watch the video  Beyond the Front Page  (VC 7794) (PN 4734-B573 NTSC) and make notes on the process by which  newspapers are put together every day:   Consider :   the different sections of a paper the different jobs in a paper the work cycle involved in  producing a paper 
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2. Organization of Newspapers 1. Publisher  – overall in charge, sets editorial  policy and tone 2.  3 departments: i) _________: advertising, circulation, promotion ii) ____________: typesetting, platemaking,  pressroom functions iii) ______________: reporting and editing news,  writing opinion pieces and editorials
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3. How a Newspaper is Published and Distributed 1. 24-hour job –   news can happen anytime  2. Managing editor assesses “__________”: space left      after ads. The greater the number of ads, the greater      the newshole.  3. _____________ selects wires and writes headlines 4. ___________ assigned stories, cover them, write 
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This note was uploaded on 01/15/2010 for the course PUBLIC Public rel taught by Professor Za during the Spring '09 term at Loyola Maryland.

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newspaper - LECTURE:NEWSPAPERS 1. 2. 3. 4. 5. 6. 7. 8....

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